Keep it simple
Message. What’s yours?
What do you do to ‘stand out’ in the crowd?
If your message isn’t ‘stand out’ people won’t even notice.
How do you do it?
Remember all forms of media communicate with people. Make the message simple and ‘stand out’. If it isn’t stand out don’t bother.
If you are market leader you can afford to promote the ‘market’ as your share will increase relative to your competition. If you aren’t the market leader exaggerate the differences and why you are better than the market leader. Target opinion formers not followers and stay focussed.
Live long and prosper,